Jeremy Ralston
Digital Marketing Manager, SEO Specialist, Marketing Technologist, and Email Developer focused on AI-powered automation and measurable growth.
I build fast, brand-accurate campaigns and durable systems. Web, email, SEO, analytics, automation, and structured data.
Open to remote opportunities or hybrid roles near Upper Bucks County, PA, USA.
What I Do
- Build AI-assisted workflow automation for marketing operations
- Develop hand-coded responsive email campaigns (Parcel.io, HTML/CSS, MJML)
- Create mobile-first landing pages and microsites
- Implement structured data (schema) to improve SEO and AI answer visibility
- Produce automated reporting and KPI narratives (GA4, Looker Studio, Excel)
- Translate technical performance data into executive-ready insights
Yes, I Actually Enjoy This Stuff
My father sparked my journey into technology by teaching me to type commands into our Commodore 64. Watching something meaningful happen on screen from a simple line of text taught me the relationship between logic and creativity. That idea has stayed with me and it still guides how I work today.
I bring that mindset into my career as a digital craftsman. I care about form and function equally. I love when clean design and elegant code come together to create an intuitive experience. Whether I am building an automated system or hand-coding a pixel-perfect email, I rely on strong design principles so the end result is technically sound, visually coherent, and easy to use.
Generative AI is the most transformative tool in my kit right now. I do not see it as a replacement for skill. I use it as a practical partner to debug faster, explore options, and build better systems with fewer wasted cycles.
Core Strengths
I combine technical expertise with strategic thinking to build systems that scale. Every solution is designed to reduce manual work, improve consistency, and deliver measurable results. I'm constantly identifying opportunities to improve processes and systems.
AI + Workflow Automation
Design and implement automated workflows that reduce manual effort and improve consistency across marketing operations.
Email Strategy + Development
Build responsive, accessible email campaigns using Parcel.io, Mailchimp, and Constant Contact. Hand-code when precision matters.
Front-End Web + Landing Pages
Create mobile-first landing pages and microsites that convert. Clean HTML, CSS, and minimal JavaScript.
Structured Data + SEO
Implement schema markup to improve search visibility and enable AI-powered answer boxes. Technical SEO that works.
Analytics + Automated Reporting
Transform raw data into actionable insights. Build automated reporting systems using GA4, Looker Studio, and Excel.
Cross-Functional Leadership
Bridge technical and business teams. Translate requirements into working solutions that serve both strategy and execution.
Case Studies
All examples use sanitized data and generalized workflows. Proprietary details omitted.
Automated Reporting Workflow
Challenge
Monthly reporting required manual data collection from multiple sources, resulting in 8+ hours of repetitive work and inconsistent formatting.
Process
Designed an automated workflow that pulls data from GA4, email platforms, and CRM systems. Built custom scripts to format and compile reports with consistent branding and narrative insights.
Result
Reporting time reduced from 8 hours to 30 minutes. Reports now include automated KPI narratives and visualizations that highlight key trends and anomalies.
Key Metrics
- Time saved: 7.5 hours per month
- Consistency: 100% standardized format
- Accuracy: Automated validation reduces human error
Tools
Google Analytics 4, Looker Studio, Excel, Python scripts, Generative AI for narrative generation
Learn more about my automation and reporting work in the portfolio section.
Email Campaign Development System
Challenge
Monthly email campaigns required custom HTML development for each deployment, leading to inconsistent rendering and time-intensive manual coding.
Process
Created a modular email template system using Parcel.io and HTML/CSS. Built reusable components that maintain brand consistency while allowing flexible content updates. Implemented responsive design patterns that work across all major email clients.
Result
Campaign development time reduced by 60%. All emails now render consistently across devices and email clients. Template system enables non-technical team members to update content without breaking layouts.
Key Metrics
- Development time: Reduced from 4 hours to 1.5 hours per campaign
- Client compatibility: 95%+ rendering consistency
- Reusability: 12 modular components in library
Tools
Parcel.io, HTML/CSS, MJML, caniemail.com, Mailchimp, Constant Contact
See examples of my email development work in the portfolio.
Structured Data Implementation for Local SEO
Challenge
Multiple location websites lacked structured data, limiting visibility in local search results and AI-powered answer boxes.
Process
Audited existing schema implementation and identified gaps. Implemented LocalBusiness schema with accurate NAP (Name, Address, Phone) data across all locations. Added Service and Review schema where applicable. Validated all markup using Google's Rich Results Test.
Result
Improved local search visibility and eligibility for rich snippets. Structured data now enables AI search engines to surface accurate business information in answer boxes.
Key Metrics
- Schema coverage: 100% of locations
- Validation: All markup passes Google validation
- Rich results: Eligible for local pack and answer boxes
Tools
Schema.org markup, Google Rich Results Test, Google Search Console, JSON-LD
Explore more about my SEO and structured data expertise.
Interested in discussing a similar project?
Let's TalkPortfolio
Screenshots and examples are sanitized. Detailed walkthroughs available upon request.
Automated Specials Landing Page Generator
- Reduced landing page creation time from 2 hours to 5 minutes
- Consistent branding and structure across all pages
- Automated deployment with version control
Tools: HTML, CSS, Excel
Related case study: Automated Reporting Workflow
Hand-Coded Monthly Email Program
- Responsive design across all major email clients
- Modular template system for consistent branding
- Accessibility compliance (WCAG 2.1 AA)
Tools: Parcel.io, HTML/CSS, MJML, Constant Contact, Mailchimp
Related case study: Email Campaign Development System
AI-Assisted Reporting Workflow
- Automated data collection from multiple sources
- AI-generated narrative insights and recommendations
- Executive-ready visualizations and summaries
Tools: Python, GA4, Looker Studio, ChatGPT API, Excel
Related case study: Automated Reporting Workflow
Want to see more details about these projects?
Start a ConversationExperience
The Thompson Organization
Senior Digital Strategist & Marketing Lead
2014 - Present · Doylestown, PA
- Lead omnichannel marketing strategy and execution for five rooftops (BMW, Toyota, Lexus x2, Collision/Detail Centers), managing paid ads, email, web, social, and SEO initiatives across departments.
- Build and maintain web and email landing pages using custom HTML, CSS, JavaScript, and schema markup to boost SEO performance and enhance search engine visibility.
- Design marketing emails, banners, and content using Parcel.io, Mailchimp, and Constant Contact, adhering to strict OEM branding while personalizing content based on vehicle inventory and customer segments.
- Increased email engagement rates by optimizing subject lines, A/B testing templates, and leveraging AI-assisted copywriting strategies.
- Track KPIs such as CTR, CPC, lead quality, and engagement; translate data into compelling visual reports and strategic recommendations for management and ownership.
- Reduced manual monthly reporting time by over 70% using automated workflows powered by AI and Excel scripting.
- Coordinate campaign deployment, budget pacing, and vendor communication; ensure co-op reimbursement through diligent compliance with Lexus, Toyota, and BMW digital program standards.
- Guide internal teams on CRM workflows using Focus CRM and oversee digital lead routing, campaign tagging, and cross-platform attribution accuracy.
- Previously led marketing efforts for affiliated hospitality brands including restaurants and boutique inns.
Sitecats Web Development
Web Development Team Lead & Digital Marketing Specialist
2006 - 2014 (Full and Part‑Time) · Souderton/Doylestown, PA
- Managed project timelines and frontend web builds for a variety of small business clients.
- Trained clients on CMS use, developed internal documentation, and served as point-of-contact for support.
Merck & Co.
Clinical Packaging Technician
2007 - 2008 · West Point, PA
- Prepped materials and assembled pharmaceutical products in GMP-compliant clean room environment.
- Trained on POMS Manufacturing Execution System for packaging and distribution.
ECRI Institute
Assistant Website Manager
2005 - 2007 · Plymouth Meeting, PA
- Maintained and updated intranet and website content.
- Participated in QA and staging for CMS transitions.
- Supported communication efforts for internal departments.
I use a rare combination of creative and technical thinking. What can I help you with?
Get in TouchSkills & Tools
- Workflow Automation / Process Improvement
- Front-End Web Design & SEO (HTML, CSS, JS)
- Generative AI (ChatGPT, Gemini, Claude, etc.)
- Structured Data / Schema
- Email Development + Marketing
- Analytics + Reporting
- CRM-driven Lifecycle Marketing
- OEM Brand Guidelines & Compliance
- Adobe Creative Cloud
See my work in action
View Portfolio